In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:
Every week, I receive at least one question from my readers through Facebook, Twitter, comments on jwag.biz, and even direct emails. Sometimes I reply privately, but sometimes I use those questions as source material for future Nuggets, like this one.
Here's a question that arrived via email about a week or so ago:
Regarding Blogging... Can post-dating a blog that you "should've" written months ago help you now if you date it the date from before (i.e. it's Feb and... VIEW FULL GOLD NUGGET
Google made it their business to provide relevant, recent pages on the first page of search results. They will usually display the date a webpage was created or updated if they can figure the date out.
Bing and Blekko (the only other search engines we look at) do not display a date next to their results, which means people looking for the most relevant, and clearly marked recent information probably will not use either of them. In case you are wondering, we are ignoring the fact that Twitter is really where you will find the most recent information.
Let's take a closer look at what we've learned about Google's date discovery process and how you can use it to your advantage.
They use a combination of time stamps, URL structures, and content clues to determine the dates.
Google measures fresh content by the time stamp of the physical file found on a server. If you upload your website on November 15, 2010 then many of your pages will have that November 15 time stamp.
Time stamping on files is also how Google determines original ownership of intellectual property. If your time stamp is oldest then your images and articles will be considered the original source of that particular information.
There is a growing problem with this time stamp concept when using content management systems. In a Google training video in 2010, someone asked what Google was doing about management systems that create a static page, but populate it with new information daily.
When Google checks the time stamp on a web page, it ignores the page if the time stamp is still the same as its last visit. In other wo... VIEW FULL GOLD NUGGET
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