Everything you add to the Internet will either help or hurt you tomorrow. Every piece of content has a long shelf life.
Your marketing strategy today could be a onetime use, or it could add to the cumulative benefit you create to build your brand awareness.
Typical search engine marketing includes paid ads or paid strategies that only have a value while you're paying for them. That value goes away as soon as you stop paying for it.
This can clearly be seen in any large marketing company service, like Y...
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I've never been a fan of long term search engine optimization services where a small business is expected to pay large sums of money for some type of online work that's suppose to increase your website ranking. So much of the SEO industry was built on
scams and false claims that it's hard for anyone to really trust someone who says they can do the job. SEO scam artists used to give you long lists of technical jargon to explain what they were going to do for you and most people blindly trusted them because they were "the experts."
My personal philosophy has always been one where the bulk of the basic SEO work is handled immediately and then the website owner is trained how to maintain it on their own without having to perpe...
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Prior to computers and sophisticated tracking methods, it was difficult to organize your customers into groups. With the advent of computers and the internet it's much easier to group your customers and target your marketing, but most people incorrectly assume that only your internet advertising can be specifically segmented and targets.
In the last 3 Daily Golden Nuggets, I provided ideas on how you could use segmentation to increase the response rates of your traditional media in hopes that I could dispel the myth that segmentation is only for digital advertising. In today's Nugget I'll briefly explain the idea of "Search Engine Marketing" (SEM) and why so many online marketing guys use it as one of their buzz words.
Let me first give you an overview of what Search Engine Marketing is... It's basically the overall catc...
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