Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.
For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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The conclusion of yesterday's Daily Golden Nugget was that it's better to include links to within the body of specific landing pages instead of overloading your navigation with a long list of links. This is an especially good technique if you want to link to subsections like education pages or even individual page descriptions for your services.
When you include a hyperlink within the body of a paragraph, that link will have a natural relationship to the words around it - a contextual relationship.
Let's say you have a page dedicated to John Hardy jewelry on your website. From the body of one of your pages you might say, "We're now carrying the new line of John Hardy Bamboo Silver Hoop Earrings as well as the Bamboo Silver Slim Kick Cuff. Come in to see this fine jewelry and support the planting of bamboo seedlings."
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The Jeweler Website Advisory Group officially opened in January 2010 and built up its reputation throughout the year by providing SEO basic techniques and website advanced marketing ideas. This week, we went back to basics and will continue more of the same next week.
As alluded to yesterday, today we are going to tell you a little about long tail keywords and how you could put them to use on your site.
As you work on your website, you might think of specific words or phrases that you believe customers will search for. Unfortunately, your customers will rarely fit into the nice pigeon hole you would like to place them in. Instead, they will arrive at your site in some unusual ways.
Maybe you want to rank for "engagement rings" but your customers will flock to your website using the phrases "gold ring engagement wed...
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