For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.
Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to... VIEW FULL GOLD NUGGET
Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.
Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ... VIEW FULL GOLD NUGGET
Popular pages on your website are often called "Landing Pages." That popularity can be measured as the number of people who click on a page while browsing around your site, or the number of people that Google and Bing send to your site.
When you place an ad in the newspaper or send out a direct mail piece, you usually include a website address on that ad. Most of the time, that website address will just be your domain name, like exampledomain.com, in which case the... VIEW FULL GOLD NUGGET
Over the past week we've given you several ideas for blogging. We hope that each Golden Nugget gave you actionable ideas how to make you blog better. Today's a great day to start blogging if you haven't yet started.
Google says "you need to build great content on your website" to be found in Search, and blogging on your website is the easiest method. Even though we say this day in and day out many jewelers do not listen to us, or worse, don't believe us. We don't take offense because, just like we don't quite know how a laser is used to weld a head to a ring, most jewelers don't know how the internet works.
We don't quite like blind faith, and so, it's now story time...
The ability to search Google for anything you want at the exact moment you want it has changed the world we live in today.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
