Since the dawn of computer networks, every server has recorded logs of all communications activities. You might be surprised to find out that email servers keep logs of every email sent, who they came from, and who they were sent to. Many large organizations even save copies of those emails.
When it comes to sharing files, all FTP servers and all file sharing services, like Dropbox, keep track of what files were uploaded and downloaded.
During my Throwback Thursday Nugget last week, I dug up the old story of bad neighborhoods and how they could negatively impact your website.
The negative impacts I mentioned included slower website response time, potential for server downtime, and lower Google ranking if too many of your website neighbors involve porn, gambling, or E.D. drug websites.
For this edition of #ThrowbackThursday, I found a Daily Golden Nugget about Bad Neighbors that you can read here.
It was Nugget Number 149 back on February 17, 2011, four years ago this week!
On the internet, a Bad Neighbor is a Google penalized website that is hosted on the same IP address as your website. This happens when you are host... VIEW FULL GOLD NUGGET
I never set up a website or an online advertising campaign without attaching some type of tracking. Without tracking,you simply never know if you are wasting money on marketing or improving your business. With normal, everyday online marketing you can usually rely on Google Analytics to provide all the tracking data that you would need to measure results. However, there are times when Analytics simply fails to give you the answers you need.
Competition is good; well, at least that's what some businessmen will say. Competition keeps companies honest because it prevents monopolies, and it also spurs innovation.
In June 2009, Microsoft re-branded its MSN search engine into the Bing search engine. This engine has some very nice features, but according to our tracking of jewelry websites, only 7.63% of search traffic comes from Bing, so we don't pay attention to it much.
Although, Facebook is inching closer to becoming a full-fledged search engine using Bing, so that minuscule 7.63 might increase. Again, we'll let you know if it does.
Bing has one really good SEO feature for reverse engineering your competition's website, and that's the IP Address lookup. You can put the IP address of any website into the Bing engine and find out all the other websites ho... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
I never set up a website or an online advertising campaign without attaching some type of tracking. Without tracking,you simply never know if you are wasting money on marketing or improving your business. With normal, everyday online marketing you can usually rely on Google Analytics to provide all the tracking data that you would need to measure results. However, there are times when Analytics simply fails to give you the answers you need.
