Even though Halloween is 10 days away, you are probably heavily planning your Holiday Season advertising without really considering any last minute Halloween ads. You don't have to plan too much to whip up some last minute marketing for Halloween. Your website's home page, Facebook, Google+, Twitter, and any email marketing over the next 10 days could use a dash of Halloween humor.

Here are some of the products that are popularly advertised for Halloween and some headlines an...
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Halloween is upon us and it's time to pull out the catchy headlines for your email marketing, website headlines, and even your social media posts.

Every year during holiday season I'm always surprised by the cute and catchy ad headlines that tie into the specific holidays. I often wonder how ad writers get their inspirations to come up with cute headlines since I usually don't think of them without immersing myself in holiday kitsch.

As a long term research project, back in the Fall of 2011 I started tracking emails from...
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Officially we have closed the last chapter on our Holiday 2011 Run-Up. The book was getting to be too long and we wanted you guys to read it instead of being frightened to death by its magnitude. If you haven't downloaded it yet, you can still do so from our Facebook page http://www.facebook.com/JewelerWebsiteAG.

We still have a lot of important research data that will help you make the most of your marketing dollars during the most important part of your year. Although not included in the Run-Up book, it makes sense for us to continue presenting our findings.

A few weeks ago, and on page 32 of the Run-Up, we gave you several days of subject line examples for your holiday email marketing. They were straight forward examples to get you thinking, but we didn't present ...
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