When it comes time to consider a new jewelry designer for your store, you have an extra tool at your fingertips to help decide if you should buy into the line or not. However you evaluate a new line, you can also use Google Trends to help you decide. <... VIEW FULL GOLD NUGGET
You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.
The jewelry trade show season is picking up again. Now is the time to reexamine your plan for the rest of the year and the inventory you have in your store. Can you do a stock balance? Should you reorder the same styles? Should you add a new designer line to your store?
Correctly answering those three questions will increase the sales in your store, and of course an incorrect answer could cause another year of slow financial recovery. From my experience, most jewelers will ask their industry peers for produc... VIEW FULL GOLD NUGGET
In this Daily Golden Nugget I'm going to give you an analysis of Pandora Jewelry and their rise, and apparent decline in popularity. This is the kind of analysis that buying groups and vendors hate, simply because this information helps your Open To Buy and hurts their sales and commissions.
Google has a tool that shows you the global search volume for any search term. They've been collecting search data since 2004 that allows you to see trends over time. They appropriately call this the Google Trends t... VIEW FULL GOLD NUGGET
This is the final part of our long series on Black Hat SEO and recommendations on avoiding it.
Yesterday we gave you the first 4 of 9 tips every jewelry should be aware of when hiring an SEO Professional to work for you. These are very blunt directions that will make working with your SEO professional much more rewarding.
5. As for those ROI reports, don't be unrealistic with your expectations. The web is not a static ecosystem. Obviously you want more traffic, more customers, and higher profits, but traffic and customers cannot be created or destroyed; they instead are stolen from other websites.
As soon as the efforts of your SEO Pro start working, you need to realize that your competitor will step up their SEO game, too. T... VIEW FULL GOLD NUGGET
The advances in mobile technologies and features of Google Maps Mobile have paved the way to an iron clad reason for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.
But when it comes to shopping online, people prefer to buy from stores that specialize. Obviously, as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelry?
As an example, you could create a website that sells crosses or cross jewelry. Here are some setup steps for you to follow to profits. 1. Find a domain name that includes the word "cross" in it. 2. Find styles of cross pendants, necklaces, rings and earrings that are not available on a... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
The jewelry trade show season is picking up again. Now is the time to reexamine your plan for the rest of the year and the inventory you have in your store. Can you do a stock balance? Should you reorder the same styles? Should you add a new designer line to your store?
In this Daily Golden Nugget I'm going to give you an analysis of Pandora Jewelry and their rise, and apparent decline in popularity. This is the kind of analysis that buying groups and vendors hate, simply because this information helps your Open To Buy and hurts their sales and commissions.
