On June 23, 2017, the Jewelers' Security Alliance issued a special alert outlining a widespread scam that's been recently targeted at the jewelry industry. In the security alert, which you can read here, the JSA explains that scammers are profiling retailers and manufacturers in order to pull off the reported telephone scams.
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin... VIEW FULL GOLD NUGGET
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.
A Little Background
Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business... VIEW FULL GOLD NUGGET
I'm taking a different approach in this week's website review. Normally, I look for poorly ranked websites and try to find reasons why they are not ranking well. When I started my search this week, I found a bunch of mediocre websites that were outranked by Yelp and YellowPages. All of the websites needed improvement. Oddly enough, the site I thought needed the most improvement, was outranking all of the others.
Today, I'll explore why that might be happening. First, I searched for "jewelers Healdsburg CA" and saw these resul... VIEW FULL GOLD NUGGET
For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.
Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.
Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ... VIEW FULL GOLD NUGGET
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.
With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.
This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."
There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. Every week, I scrutinize the website of a random retail jeweler and make recommendations for how to improve the site. I seek out bad websites for these unsolicited reviews so you, the reader, can learn how to identify and improve upon your own websites.
I'm changing up my approach this week. Normally I choose a review candidate from the first few that appear in the Google search results; this week I'm digging into the second page of the searc... VIEW FULL GOLD NUGGET
The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp... VIEW FULL GOLD NUGGET
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.
Welcome to #ThrowbackThursday edition of the Daily Golden Nugget. As I looked back over my recent data, I realized I haven't analyzed the top performing search engines for quite a long time. The last time I reported the top search engines results was back in May 2014.
I've collected a lot of data since then, and now I can even report on the differences between desktop and mobile search engine usage.
Hello and welcome to the Friday Flop Fix, or #FridayFlopFix. Every Friday I randomly choose and review a retail jeweler's website. Normally I just choose the first jeweler that appears in the SERP listing for whatever town I look at; sometimes I find good sites, and sometimes I find bad sites. I'm going to change it up and intentionally look for sites that have problems, the website flops as it were, and offer ideas to fix them.
My search this week to me to Warwick, RI, specifically the Google search for "j... VIEW FULL GOLD NUGGET
Google has been working on artificial intelligence (AI) for several years. When I first reported Google attempts at AI back in February 2012, it was still a far flung dream. Since then Google has achieved an early stage machine learning artificial intelligence that has improved search results, and created higher than expected profits for the company this year.
In today's Practical SEO Guide, I will tell you about website "Blocked Resources," how to view this report in Google Search Console, and how Google alerts you when they find a blocked resource.
First, let me explain that a Blocked Resource is a page, script, or some file that Google cannot read because you are telling them not to read it; yet, that same page, script, or file is used on the public site.
There's a difference between your public site and your backend area that you use to manage your sit... VIEW FULL GOLD NUGGET
As I quickly approach my 1300th Daily Golden Nugget, I find myself pondering my existence. What else could I possibly write about that I haven't already?
Truthfully, a lot, but I'm also realizing that's I've never created a series of simple examples or how-to's for typical search engine optimization tasks. So, starting today, I'm going to work through several days (however many it might take) to show you how to tie together simple SEO procedures.
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.
The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.
Apparently Google is turning a few more heads with its recent search engine ranking algorithm changes again. I'm not talking about Mobilegeddon, which will happen on April 21, 2015, but their latest announcement about e-commerce product images.
Google has put a lot of effort into improving how it understands images and the types of images that people would like to se... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping back to Daily Golden Nugget number 218 from March 25, 2011. Back then, Google was generating SERP instant preview images for websites, a feature that was then dropped in April 2013, but it I want to cover a different topic from that Nugget that I never wrote about in detail...
The ellipses are a set of three periods that has different functions depending on how that punctuation is used.
In these Daily Golden Nuggets, I often use this symbol to represent a long pause or a trailing off thought. In text messages, I use them to represent long pauses, or sometimes I even send them alone in a single text message to illustrate a perplexed reaction when I don't know what to say. A stunned silence, perhaps.
Evolution, it's nature's way of subtly changing things so the next generation will continue to survive and thrive. But it's not just nature that changes things for the better, it's how we all live, learn, and change things around us for the better.
The engineers over at Google are constantly trying to improve and evolve their search engine algorithm to better understand what information is being published online and how that information will be used. Sometimes the information we... VIEW FULL GOLD NUGGET
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.
I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET
Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.
Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ... VIEW FULL GOLD NUGGET
I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs. VIEW FULL GOLD NUGGET
When reviewing the list of organic keywords that bring visitors to your website, retail jewelers often ask me why their store's name appears at the top of the list. Some jewelers wonder if it's a competitor searching their name, and others wonder why there are so many variations of their store name being searched for. This Daily Golden Nugget will explain all this to you.
Let's consider the customers that shop in your jewelry store. How often do new customers come into your store compare... VIEW FULL GOLD NUGGET
It's the end of one year and the beginning of another, and that means it's time for predictions for next year.
I have 4 predictions for retail jewelry stores for the 2013 year. Here they are...
Prediction #1. The problem of easy tracking of users from point of origin online to an in-store sale will NOT YET be solved. This is one of the largest problems that retail jewelers face; in fact all businesses that use online marketing to increase the business of their brick and mortar stores face this problem. The true ROI ... VIEW FULL GOLD NUGGET
It's been about 13 months since Google unleashed the Panda filter and ripped apart the internet heyday of article marketing and link building.
Google's "Panda Update" originally went live on February 24, 2011 and has been refreshed a few times since. Panda is not actually part of the search algorithm, but rather an extra filter that's applied to the Google index.
Periodically Google runs its search database through this filter to weed out bad websites so they won't appear in the SERP. Among that list of bad websites are once popular sites like EzineArticles.com, HubPages.com, thefind.com, and mahalo.com.
These websites aren't actually bad, and you won't get a computer virus by visiting them either. Google filters out these online properties because SEO professionals figured out how to abuse them for financial gain.... VIEW FULL GOLD NUGGET
Today we've got some updates from the world of Google products and how we foresee them relating together to your benefit.
First, let's check in on Google Places, and if you're playing the jWAG drinking game, it's time to take a shot.
Some time in early 2011, Google took away much of the search engine optimization power you had in Places. They disabled several of the built-in fields and limited the information appearing on your jewelry store's Places Page. They claimed it wasn't a permanent change, and that might be what they thought at the time.
It now looks like Google Places is slowly being diminished in its importance. In July 2011, we suggested that your Google Places account and the Google+ Business page would eventually merge. Google+ was given a huge boost in importance when G+ posts started appearing in th... VIEW FULL GOLD NUGGET
We follow news and blogs from a few jewelry industry websites, groups on LinkedIn, Twitter conversations and articles from Instore Magazine and MJSA. When we see something interesting, or perhaps a developing trend, we try to pay attention to it and report back on it here.
We're hoping that you value the SEO education and real world evaluations of websites, mobile websites, and how you can use them.
In other words, we're hoping you value us as experts in our field, and that the jWAG.biz website is an excellent resource for you.
Other jewelry industry sources have yet to take on the challenge of explaining how Google ranking has changed since February 2011; instead, they stay with familiar topics of Facebook, Twitter, Google Places, and marketing ideas. Maybe it's because the changes are too new and no one wants to a... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
A few weeks ago one of my customers asked me a very intriguing question that I wanted to share as a Daily Nugget.
When reviewing the list of organic keywords that bring visitors to your website, retail jewelers often ask me why their store's name appears at the top of the list. Some jewelers wonder if it's a competitor searching their name, and others wonder why there are so many variations of their store name being searched for. This Daily Golden Nugget will explain all this to you.
It's the end of one year and the beginning of another, and that means it's time for predictions for next year.
