This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for a random retail jewelry store website that is using the wrong approach on their website, and I make suggestions for improvements. This week when I searched Google for "jewelers st. petersburg fl," I was given these results:
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Today's Daily Golden Nugget comes from a question I received last week to explain the difference between ad targeting on Facebook and Google AdWords. In simple terms, the AdWords targeting can use a really sophisticated way to target what people are searching for. On the other hand, Facebook uses a really sophisticated way to target the demographics of the people themselves.
Let me dive a little deeper...
Google changes the way AdWords works all the time. I'm continually reviewing all their changes just to keep up with the latest features. It's not easy.
Regardless of the new features Google AdWords has, the first thing you need to decide when setting up your new AdWords campaign is the list of keywords to target.
What keywords are best? That's a real tough question to answer since Google hides them from you in your Analytics reports.
According to Google's search engine op...
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Over the last two days, I've briefly explained how to set up a single ad using
AdWords Express and then how
keyword targeting works within the full version of Google AdWords. In this edition of the Daily Golden Nugget, I'll introduce you to the concept of ...
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Ever wonder why your marketing strategy fails, or doesn't return any real investment? You spend thousands on a billboard just to have friends say "I saw your billboard." You spend thousands on a radio ad just to have the FedEx guy say "I heard your ad on the radio today."
Each and every time you spend money on an ad, it should return enough sales to at least cover the cost of the ad. If not, well, then you did it wrong.
Wrong demographic target, or wrong placement, or wrong words, or maybe simply no one cares about what you are trying to sell. Of course, there's always the possibility that your ad slogan has some other urban slang definition and everyone's laughing at you.
Now in the second week of online marketing attempts, we are seeing random and sloppy ads from many jewelry stores.
Here's what we've see...
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