This is a continuation of our Daily Golden Nugget series on Facebook. We're still covering basic Facebook information so you can understand why Facebook has worked well for so few jewelers while most gave up after trying different things for a few months.
We're on a quest to explain how Facebook measures the importance of every status post and how they are organized in your personal News Feed. As we explained earlier, Facebook's EdgeRank is calculated with 3 apparent variables known as Affinity, Edge Weight, and Recency. We prefer to use more sensible names that are easier to understand like "Friendliness Factor," "Post Type," and "Post Age."
No matter how popular your posts are, they will eventually fade away through age. Age is not simply measured by the minute or seconds hand on the clock, it could be based on how fre...
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This is a continuation of our Daily Golden Nugget series on Facebook. We're still covering basic Facebook information so you can understand why Facebook has worked well for so few jewelers while most couldn't see a return on investment.
And that's the key, ROI. The only way to successfully market to a Facebook audience is to understand how EdgeRank works and how to influence it. If you influence someone's EdgeRank you also increase the chance they will visit your store or website. Facebook sets their own rules and user experience. You cannot fully control the user experience or hope to generate foot traffic and sales unless you get people to your website. You and you alone control the rules of engagement on your website.
As we began explaining yesterday, Facebook's EdgeRank is calculated with 3 apparent variables known...
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To say that our heads are swimming in Facebook data, research, other people's opinions, and total nonsense would be an understatement!
As we announced yesterday we've been conducting our own private research study into Facebook. Our goal is to discover what would get people off Facebook and onto your website or into your jewelry store.
This has not been easy. Why? Simply because no one is talking about this topic at all, yet all of you seem to be asking us for this information.
To be honest, typically you guys in the jewelry industry are a little more grounded, and slower to adopt new technology. While many other industries and brand ran headlong into the wide open green fields of Facebook marketing, most jewelers held back wondering what was on the other side of that wide field. Many of those early adopters foun...
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