Improve Your Jewelry Business | Jewelry Industry Newsletter

Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle

There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM 0 COMMENTS

TAGS: CUSTOMER LIFE CYCLE, ACCIDENTAL DISCOVERY, ACQUISITION CHANNELS, ADVERTISING, ADWORDS, ADWORDS EXPRESS, ADWORDS REMARKETING, AUDIENCE TARGETING, BLOG SHARING, BONDING WITH CUSTOMERS, BUSINESS FACEBOOK PAGE, CONTENT MARKETING, CUSTOMER ACQUISITION, CUSTOMER EMAILS, CUSTOMER EXPERIENCE, CUSTOMER INTERACTION, CUSTOMER JOURNEY, CUSTOMER REACH, CUSTOMER RETENTION, E-COMMERCE, END TO END JOURNEY, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK BUSINESS PAGE, FACEBOOK FAN VALUE, FACEBOOK IMAGES, FACEBOOK PAY TO PLAY, FACEBOOK POSTS, FACEBOOK REACH, FACEBOOK REFERRAL, FACEBOOK RETARGETING, FACEBOOK SHARING, GOOGLE, GOOGLE ADWORDS, GOOGLE ADWORDS EXPRESS, GOOGLE IMAGE SEARCH, GOOGLE MY BUSINESS, GOOGLE PLUS, IMAGE TAGS, INSTAGRAM, INTERNET MARKETING, JEWELER, JEWELERS, MARKETING CHANNELS, OFFLINE MARKETING, ONLINE MARKETING, PINTEREST, REMARKETING CAMPAIGN, REPEAT VISITORS, RETAIL JEWELRY STORE, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA SYSTEMS, SOCIAL SIGNALS, SOCIALLY SHARED LINKS INFLUENCE SEO, ZERO MOMENT OF TRUTH, ZMOT

RELATED TOPICS: Customer Lifetime Value, Seo, Social Media

Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

by Matthew Perosi

It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...
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AT: 03/09/2016 12:42:55 PM 0 COMMENTS

TAGS: END TO END JOURNEY, CUSTOMER JOURNEY, INTEGRATION, PERSONALIZATION, ADVERTISING, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, AUDIENCE TARGETING, CUSTOMER ACQUISITION, CUSTOMER EXPERIENCE, CUSTOMER INTERACTION, CUSTOMER RETENTION, CUSTOMER SEGMENTATION, DEMOGRAPHICS, JEWELERS, POINT-OF-SALE PRODUCT CATALOG, POS

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