A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.
Types of Notices
The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo... VIEW FULL GOLD NUGGET
The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.
This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:
How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.
I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.
But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <... VIEW FULL GOLD NUGGET
The topic for today's Daily Golden Nugget was once very controversial during the early days of the internet and a few court cases came about because of it.
Today's discussion is on "Deep Linking" which is when you link from a page on your website to a specific page within another website, but not their home page. For example, any link from your blog page to a blog page on another website is called deep linking.
Back in 1997, Ticketmaster filed legal action against Microsoft because Microsoft's website was linking directly to a ticket sale p... VIEW FULL GOLD NUGGET
The Daily Golden Nuggets are not a forum for us to ever try to sell you anything. This is Nugget #495 and we've always provided straight forward, actionable information. For a brief moment we need to deviate from that and tell you about something exciting happening over here.
We'd like to Open Source our website software. While many jewelers have set up their website using Weebly, WordPress, Joomla, Magento, and many others, our team over here developed an extremely light, easy to use, and extraordinarily powerful CMS. We call it the Junior CMS and we've been providing it to our paying customers for the last year.
We'd like to give it away to the entire world, and the entire jewelry industry. But in order to do that, we need to raise the money to pay the developers to convert it to Open Source.
Google will only spider and index as much of your website as it believes it will use.
If your website is doesn't seem worth while then Google will not spend computing resources to analyze your site.
If you have 100 page you certainly want all 100 pages saved in Google. So what would make your website valuable enough?
Here are some ideas:
1. Deep Linking: Getting links to your site is great and most links will point to your home page. But it would be so much better to have inbound links to sub-pages and even sub-sub-pages within your site. Google usually follows all the links it finds, and when those links point to a variety of pages on your site it causes Google to index more.
2. Change the internal linking structure of your website: Google won't dig too far into your website from the home page. If ... VIEW FULL GOLD NUGGET
The answer might actually surprise you and you can't really answer it unless you understand how your website functions.
You see, you don't just count the number of pages on your site, as in your About Us and Services pages. You need to take a really close look at how many dynamic pages are being created automatically.
As an example, let's talk about a typical online jewelry product catalog webpage. When you visit that type of page, you would first see a bunch of smaller photos of all the jewelry. Clicking on any image will then bring you to another page of full details for that single item.
For every product you add to your website, you also add another dynamic page to your site.
The same is true for the blog or newsletter archive on your website. Every blog entry creates ... VIEW FULL GOLD NUGGET
It's a very common misconception that the home page is the only place a visitor will enter your site.
Ticketmaster sued Microsoft in April 1997 because Microsoft linked directly to a Ticketmaster purchase page instead of their home page. Since then there have been 4 other large visibility cases all resulting in dismissal.
"The whole point of putting information on the Web is to make it easier for people to access it, so companies should be thrilled that other sites want to link to them." - David Sorkin, dontlink.com
Facebook users deep link all the time, they just don't realize it. Pasting a URL into the FB Publisher box (aka making a "status update") is usually done to share something interesting with friends.
Deep linking is extremely valuable for SEO, which is something we've learned over time and testin... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of 
The topic for today's Daily Golden Nugget was once very controversial during the early days of the internet and a few court cases came about because of it.
