Improve Your Jewelry Business | Jewelry Industry Newsletter

Many small businesses, not just retail jewelers, are caught in a tight monthly financial cycle. Those businesses teeter on financial ruin because the only thing needed to send them over the edge is a bad week of sales, unexpected loss of the star salesperson, tax penalties, medical bills, or the wrong choices of inventory. Each of these could be an unrecoverable setback.

According to the Jewelers Board of Trade, there was a total of VIEW FULL GOLD NUGGET

AT: 05/19/2017 08:03:05 AM 0 COMMENTS

TAGS: BUILDING WEBSITE CONTENT, BUSINESS, CURRENT TECHNOLOGY, CURRENT TRENDS, CUSTOMER ACQUISITION, CUSTOMER LIFE CYCLE, CUSTOMER REACH, CUSTOMER RETENTION, DEMOGRAPHICS, E-COMMERCE, E-COMMERCE WEBSITES, GOB, GOING OUT OF BUSINESS, JEWELER, JEWELERS, JEWELRY STORE, PRODUCT CATALOG, RETAIL JEWELRY STORE, TRADITIONAL MEDIA

RELATED TOPICS: E-Commerce, Business Plans

Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

by Matthew Perosi

Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle

There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM 0 COMMENTS

TAGS: CUSTOMER LIFE CYCLE, ACCIDENTAL DISCOVERY, ACQUISITION CHANNELS, ADVERTISING, ADWORDS, ADWORDS EXPRESS, ADWORDS REMARKETING, AUDIENCE TARGETING, BLOG SHARING, BONDING WITH CUSTOMERS, BUSINESS FACEBOOK PAGE, CONTENT MARKETING, CUSTOMER ACQUISITION, CUSTOMER EMAILS, CUSTOMER EXPERIENCE, CUSTOMER INTERACTION, CUSTOMER JOURNEY, CUSTOMER REACH, CUSTOMER RETENTION, E-COMMERCE, END TO END JOURNEY, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK BUSINESS PAGE, FACEBOOK FAN VALUE, FACEBOOK IMAGES, FACEBOOK PAY TO PLAY, FACEBOOK POSTS, FACEBOOK REACH, FACEBOOK REFERRAL, FACEBOOK RETARGETING, FACEBOOK SHARING, GOOGLE, GOOGLE ADWORDS, GOOGLE ADWORDS EXPRESS, GOOGLE IMAGE SEARCH, GOOGLE MY BUSINESS, GOOGLE PLUS, IMAGE TAGS, INSTAGRAM, INTERNET MARKETING, JEWELER, JEWELERS, MARKETING CHANNELS, OFFLINE MARKETING, ONLINE MARKETING, PINTEREST, REMARKETING CAMPAIGN, REPEAT VISITORS, RETAIL JEWELRY STORE, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA SYSTEMS, SOCIAL SIGNALS, SOCIALLY SHARED LINKS INFLUENCE SEO, ZERO MOMENT OF TRUTH, ZMOT

RELATED TOPICS: Customer Lifetime Value, Seo, Social Media

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