The advances in mobile technologies and features of Google Maps Mobile have paved the way to an iron clad reason for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But when it comes to shopping online, people prefer to buy from stores that specialize. Obviously, as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelry?

As an example, you could create a website that sells crosses or cross jewelry. Here are some setup steps for you to follow to profits.
1. Find a domain name that includes the word "cross" in it.
2. Find styles of cross pendants, necklaces, rings and earrings that are not available on a...
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BlueNile.com, Tiffany & Co., Zales Corp (Zales and Gordon's) and Signet Jewelers (Sterling, Kay and Jared) all have their own styles of jewelry. But obviously they are not the only suppliers of jewelry in the world. There are plenty of other jewelry suppliers that are also looking to compete against these "Big 4," and that's who you should be working with.

The selection of jewelry on your website should be something different than what the Big 4 sell. Your jewelry should represent what sets you apart from the Big 4 so you are not competing directly with them. This way, you can realistically charge competitive prices for your jewelry since now you are only competing with other online retailers.

One caveat is that you should not include jewelry styles on your website unless they are re-orderable. There is a considerable...
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