How Agile Can Your Marketing Be?
On Sunday, February 3, 2012, Super Bowl XLVII was brought to a screeching halt by a blackout during the third quarter. For a brief moment the television went black and the announcers were silent. My friends and I sat there wondering if our television broke.
Up until that point throughout the game we were already interacting with our smartphones and iPads to read game related tweets from friends, and watching our respective Facebook pages for other commentary. Ther...
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