The economy of the United States is built on small business. Those who run a small business know that every decision is a trade off of one thing for another. Taking a short cut today might help to lower expenses, but that same short cut might create bigger problems in the future.
As a business coach I'm always helping entrepreneurs evaluate business tradeoffs and opportunities that might financ... VIEW FULL GOLD NUGGET
I typically don't write about current trends in the search engine optimization (SEO) and search engine marketing (SEM) industry, but today's topic is both a reassessment and a follow up to a previous Nugget about Google Penguin.
Penguin Basics
In April 2012, Google started fighting online spam in a big way. Prior to that month, one of the most common methods of achieving high Google search ranking was to pay a company to create links to your website. A single fee of $79 could get you thousands of l... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm going to show you how to analyze, and why you should avoid link exchanges that are offered to you.
Over the last few weeks, one of my customers has been receiving this email through the contact form on their website:
"Dear Webmaster, I'm the webmaster of http://beyond4cs.com/ Not too long ago, we came across your site http://www.(obfuscated).com/ on the Internet and feel that it would fit perfectly into ou... VIEW FULL GOLD NUGGET
I was recently reviewing the "Links to Your Site" inside Google Webmaster Tools (WMT). You can find this report in your own Webmaster Tools account by clicki... VIEW FULL GOLD NUGGET
We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Link Farms" and bad link building.
Link building is the process of posting a link to your website on another website. This can be as simple as putting a link in your next Twitter status update, or posting a link to your Facebook wall. On Google+ you can build a link to your website with a Public post. Building links slowly in this way is considered to be the correct, organic way.
Any time you pay someone to put a link on their website pointing back to yours it is considered paid link building. All the search engines hate the paid practice of link building and consider the process within the SEO boundaries of Black Hat.
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