Smart cell phones are everywhere. The Android is more and more popular, the iPhone is expanding its user base now that Verizon sells it, and somehow, the BlackBerry is still strongly accepted by the corporate world.

comScore.com released the 2010 mobile report on February 14, 2011 where they reported that 27% of cell phones are of the smartphone variety and 29% of smartphone users have unlimited data plans.

For you, the jewelry website owner, you seriously need to consider how your website will react when a mobile device visits it. You might spend $1000 developing a simple HTML website or $3000 for a simple Flash website, and they both may look great on a computer. But what about the mobile device?

As you consider your future website design and functionality, you need to give some ser...
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