Last month Google changed the way YouTube videos are ranked in the SERP to better match locally created videos to user locations. We're not sure if this new feature will work on a country level, state level, or local town level, but it's enough for us to revisit the YouTube topic and remind you of some things you can be doing to attract search engine attention.

The easiest videos to create are short, simple presentations of jewelry between 15 to 60 seconds in length. Someone could model the jewelry while a narrator (you or the model) describes what it is; or you can make it real simple and hold the jewelry up to the camera.

The last time we suggested short videos like this, we recommended the Cisco Flipcam, but now we're recommending to just use your Android or iPhone. Both smartphones can record simple videos and also ma...
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We didn't mean to drag on this explanation of YouTube over so many days, but giving simple directions about YouTube SEO seemed incomplete without going through the other hidden marketing techniques built into the system.

The next feature we need to tell you about is called "Ratings." Although this feature has been around a very long time, you could think of it as the "Like" feature from Facebook, including a cute "thumbs up" image on the Like button. Although, unlike Facebook, there is also "Dislike" button which also includes a thumbs down image.

The thumbs up and thumbs down ratings will help your video gain popularity in the general search. Now, let's be a little honest. This ratings feature probably will not bear much i...
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