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Tuesday, August 16, 2011

Don't Call Your Email Newsletter a Newsletter

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A year ago (Aug 17, 2010) Wired Magazine published an article detailing how "The Web is Dead." It came with a fancy chart that shows how websites are fading away as peer-to-peer (i.e. social networking) and videos are taking over. Take a look: http://www.wired.com/magazine/2010/08/ff_webrip/

We just want to mention this because it did create quite a bit of hubbub in the internet marketing world and the data does not correspond to other reputable sources like comScore.com. If you look at that chart it actually shows you that email is also dead; even more dead than the web!

It's not true; email is far from dead.

Email is very much a viable form of communication and marketing; in fact, the summer of 2011 marks the 40th birthday of email.

If you haven...
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AT: 08/16/2011 01:15:01 PM   0 COMMENTS
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