Today's topic jumps outside the bounds of marketing, SEO, and websites and goes directly to the bottom line of your business. Every retail store owner who accepts credit cards needs to read this.
The deadline to upgrade your credit card processing equipment to the Europay MasterCard Visa (EMV) smartcard standard is quickly approaching. The deadline is October 1, 2015; that's just 178 days from today!
What is an EMV Enabled Payment Card
For a primer on ...
VIEW FULL GOLD NUGGET
We're not going to talk about anything new today. Instead, we wanted to share industry statistics and our own findings for this 2010 holiday season. Everything reported is for online sales or statistics.
These statistics were reported from
comScore.comThanksgiving Day (Nov. 25) $407M, up 28%
Black Friday (Nov. 26) $648M, up 9%
Cyber Monday (Nov. 29) $1,028M (that's a Billion!) 16%
Green Monday (Dec. 13) $954, up 12%
Free Shipping Day (Dec. 17) $942M, up 61%
The week of December 17 (Free Shipping Day) saw 52.7% of online transactions with free shipping. comScore also reported that there was a greater trend for online buyers to wait until Free Shipping Day before making the final sale. This is a clear indication that free shipping is a deal winner when selling online.
VIEW FULL GOLD NUGGET
