Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.
You can then set up each domain name with special
UTM variable tracking like I explained yesterday to see how often people respond to ...
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In
yesterday's Nugget I quickly showed you how to read the
Google Analytics Acquisition Channels Report. I quickly mentioned that you can use the "(Other)" channel to see how well your offline and online ads are running, but that type of information doesn't just magically appear; in...
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