This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since... VIEW FULL GOLD NUGGET
In today's Daily Golden Nugget, I'll show you how to look at your Google Analytics Exit Page report and explain what it is, and steps you can take to analyze it.
This is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.
Get started by logging into your Google Analytics account and navigate your way over to Behavior -> Site Content -> Exit Pages as shown in this animated screen grab:
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.
It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f... VIEW FULL GOLD NUGGET
Since the dawn of computer networks, every server has recorded logs of all communications activities. You might be surprised to find out that email servers keep logs of every email sent, who they came from, and who they were sent to. Many large organizations even save copies of those emails.
When it comes to sharing files, all FTP servers and all file sharing services, like Dropbox, keep track of what files were uploaded and downloaded.
In this edition of the Daily Golden Nugget, I'm going to show you one of the more visually interesting reports inside Google Analytics. It's the User Flow report, and with it, you can see how your website visitors are moving through your website.
At the time of this writing, the first report you see when logging into your Google Analytics account is the Audience Overview. From that report, you simply click on the User Flow link on the left menu as shown here:
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.
I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.
The right information can help you make the right decisions in business. I enjoy the process of digesting all the data I track into actionable information for the jewelry industry.
For the last 4 years, I've been running reports on the most popular web browsers and mobile devices every 6 months or so. Although I have browser tracking data that extends back to 2003, the first time I was able to successfully report mobile device usage was in Fe... VIEW FULL GOLD NUGGET
In yesterday's Daily Golden Nugget I explained a few ways to track how people use your website. I'd like to expand upon that conversation a little and explain a little more about the costs involved with that user testing.
No matter which method of testing you use, there's always going to be some type of analysis involved. With the session recording services... VIEW FULL GOLD NUGGET
I use a lot of different methods to gather data about websites and then several tools to analyze that data. Naturally the most popular tool I use is Google Analytics, but there are a few others that really provide amazing business intelligence.
Google Analytics tracking is free to install on your website, but figuring out how to read and use the data it collects isn't as simple as it once was. A few years ago I would have said that any business owner could figure out how to... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
In yesterday's Daily Golden Nugget I explained a few 
I use a lot of different methods to gather data about websites and then several tools to analyze that data. Naturally the most popular tool I use is Google Analytics, but there are a few others that really provide amazing business intelligence.
