Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.
Understanding Previous Marketing
Here's a tricky question to think about... Do you measure ad success by the number of people it brought... VIEW FULL GOLD NUGGET
Search has become a natural part of the everyday consumer buying cycle. Consumers want to be informed, save time, and above all not be disappointed with their purchase. Search gives them all that, even when it comes to buying jewelry.
According to Google Think Insights, the average consumer will spend 11 days researching jewelry before making a purchase. Although not all research was entirely online, 91% of those surveyed said they started their research online and then followed through with going to the store in person or returning to the website on their PC at a later date.
For 2010, consumers reported that the most important source for their online research was a brick and mortar store's website, followed by e-tailer online websites. Search engines ranked at #3 for the source of online information. Many retail jewele... VIEW FULL GOLD NUGGET
If you've attended enough seminars, read enough business books, received business coaching or attended a business college you certainly will be familiar with the concept of a Sales Funnel.
We did a quick Google search to try and lock down the exact definition of it, but between Wikipedia and thousands of other authors, reporters, and bloggers it seems there isn't a single easy-to-understand definition that explains it.
In essence, the large opening of the funnel represents your broad marketing strategy. This is your newspapers, billboards, radio, TV, Twitter and Facebook. This is where you get your message out there so the world has the chance to hear you, i.e. you are making them aware of you.
With traditional marketing, you have to rely on the consistency of delivering your message before you pour the prospect fu... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
