There's a really handy feature built into YouTube now that is very valuable for search engine optimization.

YouTube is owned by Google, and like all Google properties they add little features all the time to make things better. When the ability for subtitles was added a while ago, there wasn't a big celebration, no ticket tape parade, no fireworks... but there should have been!

The YouTube subtitles feature went unnoticed by many and it's been slowly catching on.

If you have a video on YouTube, you should go back to your account and take a close look at the editing options. Look for the subtitles feature. It will open in an easy-to-use interface that allows you to select a spot on the time line of your video and enter text within the video. They also allow you to enter hyperlinks.

YouTube generates a consid...
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