Improve Your Jewelry Business | Jewelry Industry Newsletter

A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.

Types of Notices

The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo...
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AT: 04/13/2016 11:46:02 AM 0 COMMENTS

TAGS: ARCHIVED WEBPAGES, ADVERTISING CAMPAIGNS, BUILDING WEBSITE CONTENT, CALL TO ACTION, CONTENT CREATION, CONTENT MANAGEMENT, DATED MATERIAL, DEEP LINKING, EDUCATIONAL CONTENT, EVERGREEN CONTENT, INDEXED PAGES, INFORMATIONAL PAGES, INTERNAL LINKING, JEWELER, LANDING PAGE CALL TO ACTION, LANDING PAGES, RETAIL JEWELRY STORE, SEO, SITEMAP PAGE, SITEMAP XML, STORE EVENTS

RELATED TOPICS: Website Updates, Jewelry Websites

Friday, August 28, 2015

Kevin Main Jewelry Website Review

by Matthew Perosi

This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM 0 COMMENTS

TAGS: IN-STORE EVENTS, STORE EVENTS, 404 ERROR, 404 PAGE, BLOG, BLOG DATES, BLOG ENTRIES, BREADCRUMBS, BROKEN LINKS, ERROR PAGE, GOOGLE SERP, IMAGE SIZE, JEWELRY WEBSITE PHOTOGRAPHY, JEWELRY WEBSITE PRODUCT CATALOG SEO, PRODUCT CATALOG DESCRIPTIONS, PRODUCT CATALOG IMAGES, PRODUCT DESCRIPTIONS FOR SEO, PRODUCT DESCRIPTIONS FOR YOUR WEBSITE, RETAIL JEWELRY STORE, WEBSITE REVIEW

RELATED TOPICS: Internet Marketing, Jewelry Websites

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry