MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ... VIEW FULL GOLD NUGGET
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...
Social Media Change with the Young Generation
The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-... VIEW FULL GOLD NUGGET
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.
Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas... VIEW FULL GOLD NUGGET
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.
Google+ is growing in popularity very slowly and many businesses have found successful and unique ways to use it.
The growth rate of Google+ has been stunted because Google refused to allow software developers an easy way to post directly to the network. Programs like TweetDeck, cotweet, and MarketMeSuite have direct software connections to Facebook, Twitter, LinkedIn, and many other social networks. It's through these programs that people can automatically post information to the soci... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Google+ is growing in popularity very slowly and many businesses have found successful and unique ways to use it.
