I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.
Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas... VIEW FULL GOLD NUGGET
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.
For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com... VIEW FULL GOLD NUGGET
We're continuing on the subject of building a social media persona to interact with your customers on a personal level. Your Facebook Business Page is where you build business relationships, introduce offers and engage customers. The one flaw with a business page is you have to continually interact with your fans to keep them interested in your business.
We know it's difficult to find the perfect balance between interaction and offers in all social media. We also know that many of you have personal accounts that you use for business. The strategy we started explaining yesterday will help build a level of trust with your customers. This type of trust will endure even if your customer doesn't hear from you for a while.
Let's continue explaining how to build that trust during the holiday season.
The Holiday Season 2010 seems to have already started - last week in fact. TV commercials are already talking about pre-Black Friday sales, and "don't wait until Black Friday" specials.
You are about to enter your busiest 7 weeks of the year, and today is the Monday when you should start seeing a surge of traffic on your website. Every Monday from now through January should show a surge of traffic.
Other than holiday selling, something else happens during this time of year. People are much more open to personal bonding. It's part of the gift-giving season; it's why greeting cards are sent simply to say hello and it's why people want to get together in person. People are all inspired to open their hearts during this time of year.
We don't want to sounds like a Scrooge, but this is also when you can forge unbreakab... VIEW FULL GOLD NUGGET
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