A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.

Types of Notices

The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo...
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How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...
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A review of past Nugget topics has revealed that I've never specifically talked about the different types of Sitemap pages you can have on your website and what their uses are.

In the early days of the internet, the sitemap page was one of the simple methods of linking all your pages together. Sitemap pages became more important as websites grew and larger companies figured out how to divide up their content between subsecti...
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One of the most overlooked SEO pages of any website is the sitemap page. It might seem silly, but this is the single page from which a user can find any other page of your website.

This is especially important if your website has several layers of pages hidden deep from your home page and someone is quickly trying to get back to a page they were reading yesterday.

Other than functionality, sitemap pages are also important for Google. Most of the time Google will not bother to read more than 2 levels deeper into your site than the page they land on. If Google follows a link to your home page they will spider many of the 2nd tier pages that link from the home page, but they may not read the 3rd or 4th tier pages at all.

Think of your sitemap page as a cookie jar for Google. Every page of your site looks like a 2nd t...
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