Improve Your Jewelry Business | Jewelry Industry Newsletter

Social media is bringing to light something that retail jewelers have known since they started selling jewelry: Christmas is when "everyone" gets engaged. According to the Chillisauce Marriage Proposal Survey, the most popular day to pop the question is Christmas Eve. Here's the bar graph with their findings:

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AT: 12/29/2015 10:53:15 AM 0 COMMENTS

TAGS: CHRISTMAS EVE, ENGAGEMENTS, FACEBOOK RELATIONSHIP STATUS, DEMOGRAPHICS, ENGAGEMENT RING, ENGAGEMENT RINGS, FACEBOOK POSTS, FACEBOOK STATUS UPDATES, HOLIDAY ENGAGEMENTS, HOLIDAY SEASON, JEA, JEWELERS EQUALITY ALLIANCE, MENS ENGAGEMENT RINGS, SAME SEX ENGAGEMENT RINGS, SAME SEX WEDDINGS, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA STUDY, STATISTICS

Tuesday, June 30, 2015

Marriage Equality: How Retail Jewelers Can Embrace It

by Matthew Perosi

Over the last few days, we've all seen our share of rainbows exploding from our computer screens and smartphones. The Supreme Court of The United States (SCOTUS) ruled that the Fourteenth Amendment requires States to allow same-sex marriage in their State and recognize same-sex marriages performed in other states.

While the legal fight for legal same-sex marriage rights is now over, the personal conflict and religious views will continue for quite a long time to come. Regardl...
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AT: 06/30/2015 11:53:08 AM 0 COMMENTS

TAGS: JEWELERS EQUALITY ALLIANCE, JEA, LGBTQI, SCOTUS, , BONDING WITH CUSTOMERS, ENGAGEMENT RING, ENGAGEMENT RINGS, MARKETING, MENS ENGAGEMENT RINGS, SAME SEX ENGAGEMENT RINGS, SAME SEX WEDDINGS

RELATED TOPICS: Marketing, Internet Marketing

Thursday, December 25, 2014

Wake Up With the Same-Sex Engagement Ring Market

by Matthew Perosi

According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...
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AT: 12/25/2014 07:32:22 AM 0 COMMENTS

TAGS: LGBT, SAME SEX WEDDINGS, SAME SEX ENGAGEMENT RINGS, E-COMMERCE, MARKETING, MARKETING TO HER, MARKETING TO HIM, MARKETING YOUR JEWELRY

RELATED TOPICS: Facebook, Jewelry Websites, E-Commerce

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