I don't often write about LinkedIn because it's considered a business-to-business social network and my educational focus is helping entrepreneurs connect directly with consumers. That said, today I'm going to share how you could use this network to your advantage.

What is LinkedIn?

LinkedIn is a professional social network. The goal of this network is to allow you to maintain your curriculum vitae and connect with those you've worked with throughout your career. You can conn...
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In today's continuation of our discussion on building a good LinkedIn profile, you will discover a good strategy for the Summary and Specialties sections.

As a reminder, your LinkedIn profile is an online business resume; at least that's what LinkedIn feels it should be. But we want you to take a different strategy and instead use it to build connections to your existing customers.

How many paper resumes have you seen with the "Summary" section beginning with the words "To find a job where..." or "My goal is to..." other similar words? As you browse through LinkedIn, you will see hundreds of profiles of people trying to cram the history of their life's work into the Summary. Apparently, everyone needs to go back to basic resume writing school. This strategy would be quite obviously wrong if the same information was print...
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