This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid

Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET

Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review

Facebook Becomes More Worthless for Jewelers

Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
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Paying for link building is bad for you business. If you have, then you've probably already attempted some type of Penguin recovery process.

I was recently reviewing the "Links to Your Site" inside Google Webmaster Tools (WMT). You can find this report in your own Webmaster Tools account by clicki...
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While not all links are created equal, if you want your website to be found, and if you want it to rank highly, you will need to get some other websites to link to yours.

Initially it's easy to use your own Facebook and Twitter accounts to link to your website. Then you can create a blog account on Tumblr, WordPress, or Blogger and link to your website from each blog entry.

Now you need to get links from other legitimate sources. Start with getting your jewelry store listed in every "Dealer Locator" your designers have to offer. Next you should find out which of your affiliated associations have online membership directories and get yourself listed and linked from those.

After those basics things get a little tricky, but if you have hopes in succeeding, you need to somehow make a name for yourself so people will li...
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Name and email addresses of domain name owners are a matter of public record. Sometimes a SEO company will collect a list of names and emails from Network Solutions, GoDaddy, Register.com or any other company and they will send out random link solicitations.

These solicitations are usually pretty simple with the subject line 'Link Exchange" or "Link Purchase."

Inside there are details about the link building. Here's an example:

"I'm building a good list of links on http://www.sandiego-downtown-hotels.com; I was wondering if we can have a link exchange with your website."

Linking between websites is what makes the web, well, the web. Search engines measure the number of links you have coming to your website and rank you according to how many links you hav...
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