Every once in a while, you should add something a little extra into your online marketing efforts. While everyone scrambles to figure out how to use Facebook and Twitter every day for immediate buzz, it's still very important to slowly establish your website as a local authority.

(Follow this link if you don't know what an authority website is: http://bit.ly/dmRMjY)

The next time you get a new line of exclusive jewelry in your store, or run an event, you should issue a press release. The press release has the event details as well as links back to your website. Once published, these press releases last forever, and so will the links.

A very popular paid press release house is PRWeb.com. If you have the money, use this professionally recognized a...
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