This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.

Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he...
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How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...
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How closely do you look at the address of the websites you visit?

Some websites are built with sloppy content management systems that have long strings of variables like this EXAMPLE 1:
www.Jewelrystore.com/page.html?id=25&code=1234&var=5

Some websites are built with more appealing website addresses like this EXAMPLE 2:
www.Jewelrystore.com/12345/67890/page.html

And some websites are built with fully readable website addresses like this EXAMPLE 3:
www.Jewelrystore.com/online-catalog/diamond-jewelry.html

It actually doesn't matter how your website addresses are structured. You could have a really long website address like this EXAMPLE 4:
www.Jewelrystore.com/jewelry-catalog/diamo...
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