In today's #ThrowbackThursday, I'm jumping back to January 2012 to my topic of
avoiding keyword stuffing in meta descriptions.
What Are They?
The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp...
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Meta Keywords have been a strong point of contention for many years. Every web page has the option to include a "meta keywords" tag in the background code of the page. Many years ago these keywords were among the first ways search engines would rank a web page.
In the mid to late 1990's, website owners realized they could stuff multiple keywords into that meta tag to boost their search engine raking. Luckily the search engines figured this out and very quickly disavowed the meta keywords HTML tag.
Search engine optimization specialists have stated pros and cons against the continued practice of meta keywords.
Google never used the meta keyword tag for optimization.
In 2009, Yahoo announced that they didn't use meta keywords for ranking. It was thought that Bing didn't use them either.
However...
...
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Welcome to 2011!
We expect a plethora of SEO experts to post wonderful articles today about how SEO changed over 2010 and what the future will hold for all of us. We're staying away from the predictions and simply following forward with basic SEO discussions.
Although, our discussions are not simply old SEO techniques regurgitated over and over again. We do spend a lot of time making sure what we are saying is still valid. We search through what the SEO experts are saying and we especially look for the guys that have the analytical data to prove what they're saying.
We never believe any SEO expert who makes a claim without evidence to back it up.
Once we find something interesting, we compare it to our own jewelry-specific measurements and determine if the same finding also holds true within the jewelry ind...
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