According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...
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In yesterday's Gold Nugget, we described the strategy of changing your website home page in early November to take advantage of the women shoppers that purchase earlier in the holiday season.

Today we will briefly explain how to turn this idea around to target the men shoppers that typically wait until the first and second weeks of December to shop.

David Geller explains the many differences between the sales pitch toward men vs. women. Here's one example he used last time we attended his workshop: When selling a diamond to a lady, put it in a setting so she can try it on; however, when selling a diamond to a man, hand it to him in tweezers with a loupe. Men want to know more of the technical aspect than the beauty or emotion of it.

We don't consider large diamond ring purchases to be a last minute gift item; that ...
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