Improve Your Jewelry Business | Jewelry Industry Newsletter

I don't often write about LinkedIn because it's considered a business-to-business social network and my educational focus is helping entrepreneurs connect directly with consumers. That said, today I'm going to share how you could use this network to your advantage.

What is LinkedIn?

LinkedIn is a professional social network. The goal of this network is to allow you to maintain your curriculum vitae and connect with those you've worked with throughout your career. You can conn...
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AT: 03/30/2016 12:35:41 PM 0 COMMENTS

TAGS: CURRICULUM VITAE, AUTHORITY, BRANDING, JEWELER, JEWELERS, LINKEDIN, LINKEDIN STATUS UPDATES, ONLINE IMAGE, ONLINE REPUTATION MANAGEMENT, RESUMES, RETAIL JEWELRY STORE, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA SYSTEMS

Don't Sell Over Social; Just Build Connections

by Matthew Perosi

I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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AT: 08/04/2015 08:37:15 AM 0 COMMENTS

TAGS: ADVERTISING, BONDING WITH CUSTOMERS, FACEBOOK, FACEBOOK BUSINESS PAGE, FACEBOOK POSTS, GOOGLE PLUS, LINKEDIN, LINKEDIN CONNECTIONS, LINKEDIN STATUS UPDATES, SOCIAL MARKETING, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA MANAGEMENT, SOCIAL SIGNALS

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