I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.
I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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In this edition of #ThrowbackThursday I'm jumping all the way back to Nugget Number 101. The topic was getting started on
LinkedIn.
LinkedIn has tried to reinvent itself a few times since that post on December 13, 2010, so it's time I talk about it again. Ironically, while on a coaching call with one of my jewelers the other day, he asked me how old customers could find him now that he works at, and is in the ...
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Continuing with our conversation about LinkedIn, let's talk about the different types of account available. As of the writing of this Nugget, LinkedIn has 5 different account types as indicated here:
LinkedIn Basic, Free
Business, $24.95 per month
Business Plus, $49.99 per month
Executive, $99.95 per month
LinkedIn Pro, $499.99 per month
Each account type has about the same features, but as a retail jeweler you only need to have the Basic account. You shouldn't need any of the other accounts unless you are looking to seek a new career or hire a professional employee.
As you build your LinkedIn profile, you will encounter at least one term you might not yet be familiar with through other social media sites. The basis of LinkedIn is making a connection with other business professionals. The word "connect...
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