The economy of the United States is built on small business. Those who run a small business know that every decision is a trade off of one thing for another. Taking a short cut today might help to lower expenses, but that same short cut might create bigger problems in the future.
As a business coach I'm always helping entrepreneurs evaluate business tradeoffs and opportunities that might financ... VIEW FULL GOLD NUGGET
It's time for this week's Throwback Thursday Daily Golden Nugget. I'm jumping back to March 2011 to my discussion of Older, Wiser, Faster Indexed Websites to specifically revisit the difference between new websites and old websites, and how Google indexes them.
New Websites
People don't race to shop at your store as soon as you build a new website. Before that can happen, Google needs t... VIEW FULL GOLD NUGGET
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.
Linking to Avoid
Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET
I typically don't write about current trends in the search engine optimization (SEO) and search engine marketing (SEM) industry, but today's topic is both a reassessment and a follow up to a previous Nugget about Google Penguin.
Penguin Basics
In April 2012, Google started fighting online spam in a big way. Prior to that month, one of the most common methods of achieving high Google search ranking was to pay a company to create links to your website. A single fee of $79 could get you thousands of l... VIEW FULL GOLD NUGGET
I was recently reviewing the "Links to Your Site" inside Google Webmaster Tools (WMT). You can find this report in your own Webmaster Tools account by clicki... VIEW FULL GOLD NUGGET
While not all links are created equal, if you want your website to be found, and if you want it to rank highly, you will need to get some other websites to link to yours.
Initially it's easy to use your own Facebook and Twitter accounts to link to your website. Then you can create a blog account on Tumblr, WordPress, or Blogger and link to your website from each blog entry.
Now you need to get links from other legitimate sources. Start with getting your jewelry store listed in every "Dealer Locator" your designers have to offer. Next you should find out which of your affiliated associations have online membership directories and get yourself listed and linked from those.
After those basics things get a little tricky, but if you have hopes in succeeding, you need to somehow make a name for yourself so people will li... VIEW FULL GOLD NUGGET
Recently, we explained to you the duplicate content problem caused by having a search form on your own website. The search engine will enter information on that form and cause a serious duplicate content issue.
This Daily Golden Nugget will explain a more common duplicate content issue that plagues many websites.
Unless your web programmer or web host specifically implement prevention techniques, all of you will have the following issues. We're not going to bore you with how to fix it; we will leave that up to your own website people.
When you type in your domain name, you need to make sure no matter what the format, it always brings you to the same page.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
