In this edition of #ThrowbackThursday, I'm jumping back to May 2, 2011 the Daily Golden Nugget on hidden text on a web page that is not considered Black Hat SEO.
I haven't mentioned Black Hat SEO in a while, so let me briefly explain what that is. Google ranking algorithm was less complicated prior to 2012, and many people figured out simple ways to exploit that simplicit... VIEW FULL GOLD NUGGET
I'm changing up my usually schedule this week. I have two special Daily Nuggets for Thursday and Friday this week which pushes my weekly review to today.
For today's website review, I'm heading back down to Nashville, Tennessee in search of a jeweler. Here's the Google SERP when I searched for "jeweler Nashville, Tennessee":
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.
Today's SEO Topic: Keywords
Once upon a time, if you wanted your website to rank for a particular keyword, you would simply include that word on your web pages a specific numbers of times in order to get top ranking in the search results.
For many years, it was a competition of keyword density between different websites that wanted to rank higher.
In my Nugget yesterday, I explained how you need to consider the longterm value of your SEO and SEM efforts to the overall process of building your brand.
That Nugget directly relates to today's topic of Keywords, specifically keyword density.
In yesterday's Nugget I explained how Google will penalize you if you try to game their search results. They are pretty strict about that now since working so hard to improve the w... VIEW FULL GOLD NUGGET
Today, and for the rest of the week, we are continuing our topic of Black Hat SEO tactics that you should NOT be doing on your website. Black Hat SEO refers to unethical technology strategies or website content that will negatively affect your SERP ranking or will get your website banned from search engines.
Today we are explaining Keyword Stuffing and we'll give you an example of it. But first, let's give you a little background information for the benefit of website beginners out there, or to refresh your memory.
In order to have a web page appear in the SERP for a keyword, you need to use that keyword on your page. If you want your website to appear for the phrase "champagne diamonds," you will need to use that phrase on your website.
The question you should ask yourself is how many times the phrase "champagne ... VIEW FULL GOLD NUGGET
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