Improve Your Jewelry Business | Jewelry Industry Newsletter

Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
VIEW FULL GOLD NUGGET

AT: 04/20/2016 12:16:41 PM 0 COMMENTS

TAGS: JEWEL CONNECT, ADVERTISING, BONDING WITH CUSTOMERS, BRANDING, BUILDING WEBSITE CONTENT, BUSINESS CREDIBILITY, CONTENT CREATION, CONTENT MANAGEMENT, CREATING A NEW JEWELRY WEBSITE, CURRENT TECHNOLOGY, CUSTOMER INTERACTION, CUSTOMER REACH, FACEBOOK, FACEBOOK BUSINESS PAGE, FACEBOOK POSTS, FACEBOOK REACH, FAMILY BUSINESS, GOOGLE LOCAL PACK, GOOGLE LOCAL SEARCH RESULTS, GOOGLE MY BUSINESS, GOOGLE PAGERANK, GOOGLE SERP, JEWELER, JEWELERS, JEWELERSGETONLINE, JEWELRY STORE, LOCAL BRANDING, MARKETING, MARKETING CHANNELS, OFFLINE MARKETING, PRINT MEDIA, RETAIL JEWELRY STORE, SOCIAL MARKETING, SOCIAL MEDIA, WEBSITE MARKETING, WEBSITE RANKING, WEBSITE REVIEW, YELP

RELATED TOPICS: Jewelry Websites, Internet Marketing

Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

by Matthew Perosi

This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

VIEW FULL GOLD NUGGET

AT: 04/01/2016 12:38:36 PM 0 COMMENTS

TAGS: CHANGE OF ADDRESS, BROKEN LINKS, COMING SOON, CONTENT MANAGEMENT, CUSTOMER REVIEWS, DATED MATERIAL, FLOP FIX, FRIDAY FLOP FIX, GOOGLE MY BUSINESS, JEWELERSGETONLINE, JGO, MOBILE APPS, QR CODES, QUICK RESPONSE CODES, RETAIL JEWELRY STORE, SOCIAL MARKETING, SOCIAL MEDIA, SOCIAL MEDIA SYSTEMS, TUMBLR, TWITTER, WEBSITE REVIEW

RELATED TOPICS: Social Media, Website Updates

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry