Over the last 6 years, I've subscribed to more jewelry email lists than I can remember. Whenever I do a website review, I look for the newsletter signup and add myself to their list. Most of the time, I never hear from those retail jewelers because they don't follow through with their email list.
Amidon Jewelers, in New Hampshire, is one of the few independent retail jewelers that I know that has consistently sent me emails since I signed up to their list way back in 2012. Years ago, they were sendi...
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This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the
overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.
Beginning with...
Create a Uniform Branding With Your Ads
Acc...
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What's the difference between email you send to your friends and family and the email you send out in bulk to your customers?
Constant Contact is one of the popular, easy to use email newsletter management systems. They provide colorful email templates that you can manipulate and turn into beautiful masterpieces of email creativity.
Perhaps you sit and marvel at the beauty of those email newsletters before sending, only to have your excitement crushed by those built in statistics that show how few people open the email (called open rates).
There are many reasons for low open rates, including spam filters, firewalls, poor subject lines, and customers who don't view images in email. You can only track when an email is opened if the person views images. Have you ever see that "Having trouble viewing this email? Click ...
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