Search has become a natural part of the everyday consumer buying cycle. Consumers want to be informed, save time, and above all not be disappointed with their purchase. Search gives them all that, even when it comes to buying jewelry.

According to Google Think Insights, the average consumer will spend 11 days researching jewelry before making a purchase. Although not all research was entirely online, 91% of those surveyed said they started their research online and then followed through with going to the store in person or returning to the website on their PC at a later date.

For 2010, consumers reported that the most important source for their online research was a brick and mortar store's website, followed by e-tailer online websites. Search engines ranked at #3 for the source of online information. Many retail jewele...
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