Just like you would decorate your store, once the Holiday Season starts you should add a holiday theme to your website.

Above all other marketing campaigns, this theme change will signify to your visitors that the holiday season has arrived. The theme change should take place whenever you start your holiday marketing. If your first holiday email or print ad is November 15, 2011 then that's when the website theme should change. Otherwise we don't suggest changing the theme until the evening before Thanksgiving.

Here are some good suggestions from what we saw during the Holiday 2010 Season and previous years from a few retail jewelers.

Let's start with some suggestions to modify the header of all your pages. You could add a specific link to your header navigation menu. Last year Land's End added the word "GIFTS" w...
VIEW FULL GOLD NUGGET