Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.
Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping back to May 2, 2011 the Daily Golden Nugget on hidden text on a web page that is not considered Black Hat SEO.
I haven't mentioned Black Hat SEO in a while, so let me briefly explain what that is. Google ranking algorithm was less complicated prior to 2012, and many people figured out simple ways to exploit that simplicit... VIEW FULL GOLD NUGGET
Instead of giving you ideas for online marketing and SEO research, we're going to spend today's Daily Golden Nugget explaining something you should absolutely NOT be doing on your website.
Let's start by explaining that a search engine is simply a machine that follows a set of programming rules. In the early days of the web, the search engines would read a website and evaluate its credibility according to simple factors like how many times a word was showing on the page, or how many links go to a page, what was written in the meta keywords, how many words were bold, etc.
Early web programmers quickly learned how simple the process was to get ranked highly in a SERP. If the competition had the phrase "engagement ring" on a page 10 times, then you simply needed to have the phrase 11 times and you would rank higher.
On Friday, we told you that it was safe to have more than 100 links on a single web page when using them within your primary navigation. You could also hide several links within CSS dropdown menus.
The use of advanced CSS techniques in your website design allow for features that are very nicely user interactive.
CSS, which stands for cascading style sheet, can be used to create new types of interactive features that previously would take a lot of JavaScript programming. Some of the features in CSS can even contradict what some people know about SEO.
Hiding text on a web page is an old black hat SEO technique. Some people would disguise keyword rich text in black color on a black background. You could also use white text on a white background. The effect is that the text is invisible to users but not to Google.VIEW FULL GOLD NUGGET
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