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Tuesday, December 09, 2014

How To Avoid Business Decline During a Website Redesign

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How To Avoid Business Decline During a Website Redesign daily-golden-nugget-1142-17
The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.

Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.

While I can appreciate diss...
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AT: 12/09/2014 09:56:41 AM   0 COMMENTS
Thursday, September 11, 2014

Website Redesign Case Study

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Website Redesign Case Study daily-golden-nugget-1079-88
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.

Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w...
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AT: 09/11/2014 08:24:52 AM   0 COMMENTS
Wednesday, August 20, 2014

Improve Your Website's Success With These 3 Methods

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Improve Your Websites Success With These 3 Methods 1664-daily-golden-nugget-1063
In yesterday's Daily Golden Nugget, I gave a list of four things that could improve the success of your website and how you use the internet.

Here's a quick refresher of those four:
1. Anticipate customer needs...
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AT: 08/20/2014 02:03:44 PM   0 COMMENTS
Thursday, June 30, 2011

Don't fall in love with your website design.

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Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.

It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.

We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.

Ultimately the usability studies tell us "what get's the click" so we can correctly design ...
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AT: 06/30/2011 11:29:17 AM   0 COMMENTS
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