Of the location-based services (LBS) we are testing, Gowalla has the fewest places pre-populated in their database. In a recent interview on TechTV (on ustream.tv) the founder of Gowalla admitted that they have the youngest LBS and, from our point of view, it looks like they are trying to build a better mousetrap.

Their application is very slick and refined compared to all the others; they learned from mistakes of the other LBS companies. It loads very fast, too, which is a major benefit when wanting to check out local activity quickly. It also helps to have a fast application when the user is waiting on a checkout line and only has about 75 - 90 seconds of free time. (Yes, we're measuring free time in a matter of seconds!)

This attractive system is designed to make the "Spot" (aka the retail store) the primary point of ...
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