In this edition of ThrowbackThursday, I'm jumping back to May 2011, and my discussion of HTML Site Maps.
There are two types of site map files you might find on a website. If you've ever worked on your search engine optimization, you might be familiar with the sitemap.xml file that search engines read to better understand your website. That XML file contained a record of every page on your site ... VIEW FULL GOLD NUGGET
It's time for this week's Throwback Thursday Daily Golden Nugget. I'm jumping back to March 2011 to my discussion of Older, Wiser, Faster Indexed Websites to specifically revisit the difference between new websites and old websites, and how Google indexes them.
New Websites
People don't race to shop at your store as soon as you build a new website. Before that can happen, Google needs t... VIEW FULL GOLD NUGGET
So the internet changes very often. It's downright scary how much time it takes to keep up with the nuances of how things work between social networking, content building, and organizing your website.
Although I keep up with the changes in the internet, I know it's not realistic for you to. This is my job and my responsibility, whereas you are running a jewelry store and need to pay attention to daily operations there. But that doesn't mean you should be a complete ... VIEW FULL GOLD NUGGET
This is the last in our series on holiday planning.
Each of the past 9 Daily Gold Nuggets gave you tips and strategies for marketing through November and December this year.
Each day we told you to write some new content and add new pages to your website. Photographs were equally important to include in each new page we suggested adding.
We also gave you ideas for changing your home page throughout the holiday season including who to target and when to target them.
It all sounds like a lot of work to do during your busiest time of the year. However, there's a trick to making it work smoothly.
Ready for the trick? Here it is...
Use your content management system to set up all the pages now. And we really do me ALL the pages, including the variations of your home page.
Quick! Name items you sell from your jewelry store more during the holiday season than any other month of the year.
Your sales might reflect differently than our findings, but here's what we know for sure.
According to statistical data provided by Google since 2004, we have seen higher online interest in lockets, crosses and jewelry boxes every holiday season for 6 years in a row.
Did you know that there's a psychological dollar value barrier that consumers are not willing to spend above online? We've seen that number to be somewhere between $450 and $497. Purchases of higher value than that usually trigger the need for a consumer to physically touch the product before purchase.
Lockets, crosses and jewelry boxes are relatively low ticket items, and consumers are willing to spend money on them without botheri... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
So the internet changes very often. It's downright scary how much time it takes to keep up with the nuances of how things work between social networking, content building, and organizing your website. 
