Over the last 6 months we've monitored an average 97.52% increase of mobile visitors to jewelry websites across our network. The actual number of mobile visitors to a single website is pretty small each month, as in about 60 visitors, but that number has nowhere to go but up.

Did you know that you can create mobile AdWords ads? According to Google, 1 in 3 mobile searches have local intent.

According to what we mentioned yesterday, 87% of people walking are using their cell phone. Of those surveyed, it was found that people use mobile search 77% of the time spent on their phone. Finally, 33% of that 77% are searching for something locally.

What does that mean with real numbers?
100 people walk by, 87 of them are using their cell phone.
Of 87 people, 77% or 67 of them are using a search engine.
Of those 67...
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Of all the chapters in this Holiday 2011 Run-Up, this might be the most important. Consumers are using smartphones today, right now, this exact minute. The data is undeniable and we're going to step through it and show you what the experts are saying and how you can use mobile technology yourself.

In the past 12 months we've heard many retail jewelry store owners tell us that "their customers do not use smartphones" and they don't need to create a mobile website even though those same jewelers themselves have an iPhone or an Android. This is similar to what we heard in 2003 when jewelers claimed their customers didn't use the internet and they didn't need a regular website.

We have our own in-house mobile research methods, and we've been tracking mobile usage for more than a few years, but to get a broader view of the mo...
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