Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.
At some local networking events, you might have the opportunity to hand out ...
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Once upon a time, Facebook was the social network for college friends only. Then it was opened up to anyone to join. It was a free-for-all of friends keeping in touch without any special filtering getting in the way of seeing your friend's status updates.
When they let businesses join, there was a sudden surge of unwanted solicitations and plenty of users complaining that they were seeing too many business posts in their news feed. As is all things internet related, businesses viewed Facebook as t...
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