Yesterday we gave you some ideas about using your personal Facebook account. Assuming you are using it for professional purposes, we wanted to give you some ideas how to set up your personal branding with it.

Do you have a personal brand statement?

What is it that you uniquely do for people? Many business owners will refer to themselves and their company together in terms of "we," but that's wrong in this case because you want to be you and alone. So, step back and figure out what it is that you do exactly for people.

Do you specifically provide expert watch repair? Do you specifically provide award winning jewelry design? Are you the fashion expert? Why is it that people come into your store and ask for you? Write that down because it's your personal Unique Selling Point, or USP. Your USP should be interestin...
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